Stone Africa is a major exhibition dedicated to the natural stone and marble industry.

Hosted at the Cairo International Conference Center, the exhibition will draw professionals from across the globe to exhibit and explore the latest in stone supply of natural slabs and blocks.

We developed an identity and logo mark drawing from the natural contrast in weights of slabs and blocks. The brand system relies heavily on its logo mark which was developed combining different shapes to form a monogram using the two initials of the brand name (S+A).

A neutral color palette was selected for the brand to best represent the natural aspect of the products exhibited, allowing the subtle beauty of the stones to shine.